Too often, executives shrug and play the same old game. Indeed, time and time again, technology disrupts corporate strategy. Yet many C-suite executives get complacent, assuming that their offerings will remain relevant. WHY YOU SHOULD MASTER THE BLUE OCEAN STRATEGY If you want to get an introduction to what a regular brand strategy includes, read that article. These examples lay the groundwork by clarifying what the strategy is and how it works. Then we’ll switch gears, offering several in-depth examples. In this first post, we’ll cover a few key concepts. After reading this post and absorbing the information within, you’ll be ready to put the strategy to good use. In this post, we’ll explore the Blue Ocean Brand Strategy in detail. These firms do this by carving out their own market space.Įven better, the brand that understands this strategy can use it repeatedly. Chan Kim, and it came to one inescapable conclusion: time and time again, certain companies manage to make their competition irrelevant. The study was done by Renée Mauborgne and W. This research took over a decade to complete, and it examined companies from more than 30 industries. The Blue Ocean Strategy is based on a study of over 150 companies. Instead of doing what your competitors do but slightly better, you truly innovate. The Blue Ocean Strategy is defined as a brand strategy of instead of competing with your competition, you compete with yourself.
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